The Evolution of Advertising

Level: C2 (Advanced)
Topic: Language and Communication – The Evolution of Advertising
Text Type: Article

This C2 Writing Article Worksheet trains students to produce a sophisticated and coherent article that demonstrates full control of complex structures, precise and idiomatic lexis, and a mature, academic tone.

By working with this model, students consolidate high-level writing skills, refine stylistic awareness, and strengthen their ability to craft insightful, cohesive, and linguistically rich compositions aligned with C2 proficiency standards.

Students will:

• Learn to write a C2-level article with a balance between informative depth and reader engagement.

• Integrate advanced grammatical structures and cohesive devices to produce polished, fluent writing.

• Use topic-specific lexis connected to media, marketing, and technology (subscription-based models, data analytics, inclusivity, immersive experience).

• Practise stylistic flexibility, combining formal clarity with a semi-journalistic tone typical of Cambridge C2 Writing Part 2 (Article) and EOI Exams.

🔹Advanced Structures and Grammar in the Sample Answer:

• Inversion

• Mixed Conditional

• Complex Clauses + inversion: So crucial has this shift become that...

• Passive Constructions

🔹 Advanced Vocabulary & Collocations

• profound transformation, evolving market dynamics, intangible products, subscription-based models, inclusivity, acknowledgment, tailored to individual preferences, proliferation of social media, immersive experience

🔹 Cohesive Devices & Formal Connectors

• However, Thanks to, So crucial has this shift become that, Such diversification enables, While traditional…, If used responsibly